| CLIENT: | ADIDAS HQ |
| PRODUCTION COMPANY: | POSTPANIC |
| DIRECTOR: | Erwin van den IJssel / Chris Staves |
| EXECUTIVE PRODUCER: | Jules ter Voort/ Ania Markham |
| AGENCY: | ADIDAS HQ |
| CREATIVES: | POSTPANIC |
| AGENCY PRODUCER: | Penny Peijnenburg |
| CAMPAIGN: | 3 films_Video Wall Content |
| ABOUT: | PostPanic was asked by Adidas to come up with a series of visually beautiful films to celebrate the authenticity and diversity of sport supported by Adidas. Erika worked closely together with the two directors and postteam to produce the first three films. We filmed across the globe for the HQ Video Wall. It was a never-done-before technique with a lovely crafty team. One Big Like! The films are broadcasted on the unique giant video wall in the entrance lobby of the Adidas global headquarters. One of its kind, the video wall is 28 meters wide and 3 meters high, made up of 140 Ultra HD screens which together create a futuristic viewing experience hard to describe. The 54K resolution allows visitors to see detail with incredible clarity even if standing right up to the screens. In fact the technology is so advanced that conventional filming methods have not yet caught up and special solutions are needed for content creation. For the BlackToBlack idea, a 5 bespoke stills camera rig captured the intensity of build up for a Real Madrid Champions League match at the Bernabéu Stadion in Madrid. Elements which viewers are not normally exposed to. You can find out more about the project on our Case Film below: |