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SCOTCH & SODA

 - GLOBAL FW17 CAMPAIGN
 
 
 
 
 
 
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CLIENT: SCOTCH & SODA
PRODUCTION COMPANY: Insurection (Artic Amsterdam)
DIRECTOR: Fleur Fortuné
EXECUTIVE PRODUCER: Helèn Daubert
AGENCY: 133 Paris
CREATIVES: Paulo Martins/ Antoine Bonodot
AGENCY PRODUCER: Silvy Pierre
CAMPAIGN: GLOBAL (CINEMA-ONLINE-OUTDOOR-PRINT-EVENTS-INSTORE)
CAMPAIGN PRODUCER: Erika Vocking @ Scotch & Soda
PROD. OTHER AMSTERDAMS: MateMade
PHOTOGRAPHER: Elisabeth Toll
BEHIND THE SCENES: MateMade
MUSIC & SOUND: MassiveMusic
POSTPRODUCTION: The Ambassadors
RETOUCH LOOKBOOK: Nina Sandberg
RETOUCH KEYVISUAL: Marie vd Donk
ABOUT:

Amsterdam in the Arctic Ocean, an island only reachable by an 18-hour boat ride, is the campaigns main location. Here a team of models were shot by director Fleur Fortuné and fashion and landscape photographer Elisabeth Toll amid frozen fjords and snow-capped mountains. The campaign and ad are also cut with film and photo footage taken by a team throughout other Amsterdams across the globe. Slipping in and out of speech and song, a voiceover likens the scenery to the flat, canal-lined landscape of the Dutch city.

“We found one Amsterdam in eastern South Africa, a tiny village in Ohio, USA, and an island in the middle of the Indian Ocean,” recalled Paulo Martins, creative director, which devised the campaign. “The crew needed to island hop by several planes, drive 6 hrs of dirtroad and then by boat – needing a translator and local guides to secure footage in the uninhabited one we unearthed in West Guinea.”

Adam Kakembo, chief marketing officer at Scotch & Soda, admitted selecting the Arctic as main shoot location presented production challenges. But, he said, “that’s exactly what we want to capture; the spirit that’s at the S&S core. We know Amsterdam is very important to who we are, yet it goes beyond the geography of one place – it’s the openness, free-thinking and perseverance that sets us apart."

 
 
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